Will McInnes

Articles, blogs, links

The Purpose-Idea from Mark Earls via @willsh – sounds exactly like what I’m saying about A Purpose of Significance, except a few years ago! There are no new ideas under the sun but at least I’m in good company

http://herd.typepad.com/herd_the_hidden_truth_abo/2010/08/purpose-ideas-social-objects-lolcats-or-changing-the-world-1.html

http://gapingvoid.com/2008/10/18/the-purpose-idea-ten-questions-for-mark-earls/

The Brands That Survive Will Be The Brands That Make Life Better via @ronanharrington – love this Meaning Brands index from Havas, with of course Umair.

http://www.fastcoexist.com/1678768/the-brands-that-survive-will-be-the-brands-that-make-life-better

Church leaders accuse bankers of losing their ‘moral moorings’ via @chris_reed – relates nicely to Purpose of Significance

http://www.telegraph.co.uk/news/religion/8872333/Church-leaders-accuse-bankers-of-losing-their-moral-moorings.html

Books

To follow, when I get time