About

Hello. My name is Will McInnes / @willmcinnes / LinkedIn.

I like to make things happen. Things I believe make the world better.

Currently:

    • Chief Marketing Officer at Brandwatch, transforming how organisations understand what their customers really think of them
    • Author of Culture Shock, a book about 21st century business.
    • Speaker at events like Rebuild21 in Copenhagen, WorldBlu Live in San Francisco and TEDxBrighton and many business conferences. More about speaking.

Previously:

I like eating. This photo is from my pilgrimage to In ‘n’ Out Burger in San Francisco :)

Double double animal style