About
Hello. My name is Will McInnes / @willmcinnes / LinkedIn.
In my work-life I:
- Consult – with my team at NixonMcInnes. More about NixonMcInnes.
- Write – including a book called Culture Shock about 21st century business. More about Culture Shock.
- Speak – at events like Rebuild21 in Copenhagen, WorldBlu Live in San Francisco and TEDxBrighton. More about speaking.
- Curate – our groundbreaking event about the future of business, Meaning 2012.
Broadly, my thing is about talented people making tangible differences, the future of the world, how the internet and technology impact culture and society, and Brighton – the city I grew up and now live in.
Specifically, I am currently very interested in how business needs to adapt to face the fundamentally different challenges of the world we live in, including democracy at work, Meaning Organisations and all that rebooting-for-the-21st-Century gubbins. Some people call this Social Business.
The company that I run and co-founded is a pioneering social business consultancy and has been on the WorldBlu List of Most Democratic Organizations for the past three years. We do things differently.
Speaking:
I love spreading ideas that I’m passionate about. More here: Speaking.
Projects:
I’m a co-founder of NixonMcInnes and am now MD. NixonMcInnes is a brilliant, different consultancy helping some of the biggest organisations in Europe to become social businesses.
I’m a non-exec at Wired Sussex, a clever, nimble organisation that helps move and shake in ways that help the whole Brighton digital community.
I started MeasurementCamp, the monthly community that gathered the pioneers in our industry to figure out how to measure the impacts of social meda, (but am no longer actively involved). The brilliant people that took part are now running lots of different parts of this funny little Social part of the marketing industry in the UK.
I like eating. This photo is from my pilgrimage to In ‘n’ Out Burger in San Francisco 
Other pieces of me:
