Culture Shock: the book


Culture Shock is a book about a movement of revolutionary businesses that are emerging into the 21st century and radically changing expectations about how businesses should behave, that are addressing some of the biggest problems of our time, and doing so in exciting, subversive and powerful new ways.

culture shock book will mcinnes

Buy the book

The most Culture Shocky thing to do, is buy the book from your local retailer! Sadly, I can’t remember the last time I didn’t buy a book from just Amazon, it’s so easy – here is the link:

Culture Shock from Amazon – hardback or Kindle

About the book

Culture Shock breaks the characteristics that the companies of this new tidal wave share into eight chapters:

  • Purpose & Meaning
  • Democracy & Empowerment
  • Progressive People
  • Conscious Leadership
  • Organisational Openness
  • Change Velocity
  • Tech DNA
  • Fair Finances

The book includes case studies of disruptive, different businesses from around the world – organisations like:

  • Anonymous
  • Namasté Solar
  • Patagonia
  • Google
  • Grameen
  • The New Nordic Cuisine movement
  • W. L. Gore

The hope is that this book will help the reader change their own team, startup, division or whole organisation to be better suited to a radically different century.

The story behind the book

About 6 months after my Brighton TEDx talk a couple of nice people at Wiley, the global publishing firm, approached me and asked if I’d be interested in writing a book. Culture Shock can be seen as the evolution of that TEDx talk. The story behind that TEDx talk is much longer. You can get an idea of my longer story (so far), if you wish, by listening to this 29 minute podcast.


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  2. Eric Swain

    Will, have you read The New Capitalist Manifesto by Umair Haque or Ho Straight Lines by Alan Moore? You all seem to be in similar boats (if not one big boat).

  3. Jasmine Wilkinson

    Good plan Will. If you haven’t already, check out “This Is Service Design Thinking” which I’ve just read – it’s a very innovative text book that was crowd sourced, peer reviewed and designed with UX principles – beautiful to read and a great example in itself of what it preaches. Great inspiration.

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