Hello. My name is Will McInnes / @willmcinnes / LinkedIn.

I’ve spent my career at the fascinating place where new technology, human behavior and organizations collide.

Past projects:

  • Host of Here Right Now – the podcast exploring the future that’s already here
  • Author of Culture Shock, a book about 21st century business.

Work history:

  • Chief Marketing Officer at Ultimate, bringing the power of AI to automate customer support – doubled revenues, moved brand upmarket and developed the brilliant team and their daily work.
  • Chief Marketing Officer at Brandwatch, transforming how organisations understand what their customers really think of them – scaled business globally from $20m to >$100m in recurring revenues. Exited in 2021 through acquisition.
  • Founder & Managing Director at NixonMcInnes – first social media consultancy in Europe, doing ground breaking work for Coca-Cola, Barclays, BBC, Cisco etc. The alumni of this team are all doing amazing work in interesting places.
  • Established Meaning – an awesome conference on better business.
  • Board director at a few brilliant not-for-profits

My LinkedIn profile is the most complete place for the story so far.