I don’t know much about language or the theory behind it.
I do though remember the idea that every word is in itself an idea.
And I was thinking about the power of language and the underlying ideas that live inside words.
So I’m wondering how we can consciously make that part of our power as we change business.
What is the idea or many ideas hiding inside the word ‘business’, or ‘progressive’, or ‘profit’.
Related: I went to a socialist party meeting in Brighton to expand my narrow horizons a little (I’d like to do more of that, hit me if you have ideas).
The thing that struck me was the language: speakers and question askers repeatedly used the words ‘workers’ and ‘struggle’. The ideas in those words don’t work for me, their whole required worldview wasn’t loaded in my brain so the words never quite landed. But they had a power for the people there. Maybe that’s more of a tribal thing?
I guess this is meat and drink to politicians and propagandists. The war over words like immigrant, terrorist vs freedom fighter. The ownership of the ideas in words. BRANDING.
‘Mutual’ is a word becoming quite fashionable in the UK at the moment. Although it is aligned with the Conservative Party in my head, I really like the ideas I have about that word. Mutual. Nice.
Here’s a word I struggle with in all of this Culture Shock / social business / conscious business context: employees. Are they ‘staff’ – bit lowly? ‘Team’ doesn’t really scale, or does it? ‘Workers’ see above (ugh!). Maybe they are ‘people’ 🙂
What do you think?